44cd Privacy
Policy

Information We Collect

44cd collects personal data from you in several ways: directly when you register an account or contact support, automatically when you use the platform, and from third-party payment providers when you make a deposit or withdrawal. The categories of personal data we collect are set out below.

Identity & Contact Data

• Full legal name as it appears on your government-issued identification document.
• Date of birth — collected to verify that you meet the 18+ age requirement for all 44cd Services.
• Bangladeshi National Identity Card (NID) number, passport number, or driving licence number, as provided during the KYC verification process.
• Mobile phone number registered in Bangladesh, used for account login, OTP-based authentication, and account recovery.
• Email address, where provided as an optional secondary contact method.
• Residential address, city, and postcode — which may be Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, Cox's Bazar, or any other location in Bangladesh.

Financial & Transaction Data

• Payment method identifiers — specifically the mobile wallet numbers (bKash, Nagad, Rocket, Upay) or bank account references (Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank) used to make deposits and receive withdrawals.
• Transaction history: amounts deposited, amounts withdrawn, bonus credits, and wagering activity, all denominated in BDT.
• Balance information at any given point in time, including Real Money Funds and Bonus Funds balances.

Technical & Usage Data

• IP address and approximate geographic location derived from IP, used for fraud detection and compliance purposes.
• Device type, operating system, browser type and version, and screen resolution.
• Session logs: login timestamps (in Bangladesh Standard Time, UTC+6), session duration, pages visited, games launched, and bets placed.
• Clickstream and interaction data collected via cookies and similar technologies — see Section 4 for full details.

Communications Data

• The content of any messages you send to the 44cd support team via live chat, email, or any other channel, including complaint submissions, withdrawal queries, and responsible gaming requests.
• Records of promotional communications sent to you and whether they were opened or acted upon, where technically available.

How We Use Your Data

44cd processes your personal data only where we have a lawful basis for doing so. The primary bases on which we rely are: performance of a contract (operating your account and delivering the Services you have requested), compliance with legal obligations (including age verification and anti-money-laundering checks), and our legitimate interests in operating a safe, fair, and commercially viable gaming platform.

We will not use your personal data for any purpose that is incompatible with the purposes listed above without first obtaining your explicit consent or establishing a new lawful basis for processing.

Data Sharing & Third Parties

44cd does not sell your personal data. We share personal data with third parties only in the limited circumstances described below, and only to the extent necessary for the specified purpose.

• Payment service providers: We share the minimum necessary identity and transaction data with bKash, Nagad, Rocket, Upay, and our banking partners (Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank) to process deposits and withdrawals. These providers are bound by their own privacy and data security obligations.
• Game software providers: Third-party game studios (including Evolution Gaming, Pragmatic Play, NetEnt, and Microgaming) may receive a session token or anonymised player identifier to facilitate gameplay. These providers do not receive your full identity details or financial data.
• Identity verification services: When processing KYC verification, we may share identity documents with a third-party verification service provider. Such providers are contractually bound to use your data only for verification purposes and to maintain appropriate security standards.
• Fraud and AML screening services: Transaction and identity data may be passed to specialist fraud detection or anti-money-laundering screening providers to assist in identifying suspicious activity.
• Legal and regulatory authorities: We will disclose personal data to law enforcement agencies, regulatory bodies, or courts where we are required to do so by applicable law, or where disclosure is necessary to establish, exercise, or defend a legal claim.
• Business transfers: In the event of a merger, acquisition, or sale of all or part of the 44cd business, player data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer via a platform notice.

Cookies & Tracking Technologies

44cd uses cookies and similar tracking technologies to operate the platform, remember your session, detect fraud, and understand how players interact with the site. By continuing to use the 44cd platform, you consent to the use of cookies as described in this section.

You can manage cookie preferences through your browser settings. Most modern browsers allow you to refuse non-essential cookies, delete existing cookies, or receive a notification before a new cookie is set. Please note that disabling strictly necessary cookies will affect the functionality of the 44cd platform and may prevent you from logging in or accessing your account.

Data Security & Retention

44cd implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include but are not limited to the following.

Security Measures

• All data in transit between your browser and our servers is encrypted using TLS 1.2 or higher (SSL). Our platform is served exclusively over HTTPS.
• Sensitive data at rest — including identity documents and financial records — is stored in encrypted form using AES-256 encryption.
• Access to player data within 44cd is restricted on a strict need-to-know basis. Staff members can access only the data required to perform their specific job function.
• All 44cd staff with access to personal data are subject to confidentiality obligations and receive regular data security training.
• Login to player accounts is protected by OTP-based two-factor authentication (2FA) via your registered Bangladeshi mobile number.
• Our systems are monitored continuously for anomalous activity, and automated alerts are in place to detect and respond to potential security incidents.

Data Retention

44cd retains personal data for as long as your account is active and for a defined period after account closure, in accordance with our legal and regulatory obligations. Specific retention periods are as follows:

• Account registration and identity data: retained for a minimum of 5 years after account closure to meet anti-money-laundering record-keeping requirements.
• Transaction records (deposits, withdrawals, wagers): retained for a minimum of 5 years after the transaction date.
• Customer support communications: retained for 2 years after the ticket is closed, or longer if the communication relates to an ongoing dispute.
• Analytics and usage data (anonymised): may be retained indefinitely in anonymised, aggregated form, as it can no longer be linked to an individual after anonymisation.
• Marketing preferences and consent records: retained for the lifetime of the account and for 2 years after account closure.

Your Privacy Rights

As a 44cd player, you have a number of rights in relation to the personal data we hold about you. You may exercise any of these rights at any time by contacting the 44cd support team at [email protected] with the subject line "Data Rights Request". We will respond within 30 calendar days of receiving your request.

1. Right of Access: You have the right to request a copy of all personal data that 44cd holds about you, together with information about how it is being processed. This is commonly known as a Subject Access Request (SAR).
2. Right to Rectification: If you believe that any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. For minor corrections (e.g., a misspelled name), you may also update details directly via the account settings panel.
3. Right to Erasure: You have the right to request deletion of your personal data in certain circumstances — for example, where the data is no longer necessary for the purpose for which it was collected, or where you withdraw consent and there is no other lawful basis for processing. Please note that we cannot delete data that we are required to retain by law (e.g., AML records).
4. Right to Restriction: You may request that we restrict the processing of your personal data in certain circumstances, such as where you contest the accuracy of the data or object to our processing on legitimate interest grounds, while your request is being assessed.
5. Right to Object: You have the right to object to the processing of your personal data where we rely on legitimate interests as our lawful basis. You also have an unconditional right to object to processing for direct marketing purposes at any time.
6. Right to Data Portability: Where we process your data on the basis of consent or contract, and by automated means, you may request that we provide your personal data to you in a structured, commonly used, machine-readable format (e.g., CSV or JSON).
7. Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of any processing carried out before the withdrawal.

Marketing Communications

With your consent, 44cd may send you promotional communications about new games, deposit bonuses, free bet offers, seasonal promotions (such as Eid special offers, BPL season promotions, or IPL match-day bonuses), and other platform news. Marketing communications may be delivered via SMS to your registered Bangladeshi mobile number or by email where you have provided one.

• You may opt in to marketing communications at registration or at any later time via your account settings panel.
• You may opt out of marketing communications at any time by updating your notification preferences in the account settings panel, or by replying STOP to any SMS message, or by emailing [email protected] with the subject line "Unsubscribe".
• Opting out of marketing communications does not affect transactional communications — you will still receive account security alerts, OTP codes, deposit and withdrawal confirmations, and other service-critical messages regardless of your marketing preference.
• 44cd does not share your contact details with any third-party advertiser or marketing network. Promotional messages will only ever relate to 44cd products and Services.
• Players who have activated a self-exclusion period will not receive any promotional marketing communications for the duration of that self-exclusion, in accordance with our responsible gaming commitments.

Changes to This Policy

44cd reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, changes in applicable law, or improvements to our platform. When we make material changes — such as collecting a new category of personal data, sharing data with a new type of third party, or significantly altering retention periods — we will provide advance notice to active players via a platform notification or by SMS to your registered mobile number at least 14 days before the changes take effect.

For minor changes (such as clarifications, corrections of typographical errors, or changes to contact details), we may update the policy without individual notification. The "Last Updated" date at the top of this document will always reflect the date of the most recent revision. We encourage you to review this Privacy Policy periodically to stay informed about how 44cd is protecting your data.

Continued use of the 44cd platform after the effective date of any updated Privacy Policy constitutes your acknowledgement of the changes. If you do not agree with any changes to the Privacy Policy, you should cease using the platform and request account closure in accordance with Section 8 of the 44cd Terms & Conditions.

For any questions, concerns, or requests relating to this Privacy Policy or to the personal data that 44cd holds about you, please contact our support team at [email protected]. Our team operates in English, 24 hours a day, 7 days a week, including Bangladeshi public holidays such as Eid, Victory Day (16 December), Independence Day (26 March), and Pohela Boishakh.